CBHS Health Fund
CBHS is a health fund based in Sydney Australia. They have been in the market for over 75 years.
During my time there as an in-house designer, we decided it was time for a rebrand.
I worked on the logo uplift, created a brand book, and along with the marketing team, developed the new mission and vision along with a strategy for the brand rollout across all touch points.
Uplift > Branding > Strategy > Brand Book
Part of the rebrand was recreating the tagline to; Belong to More. We created target campaigns to reinforce the new line along with the new look of the brand. We took the health fund into a more personal and moments based look and feel, bringing the brand closer to the members.
